Ommegang Brewery – Game Of Thrones Tap Takeover
Ommegang and HBO® announce the newest beer in the Game of Thrones® collaboration series. Through its first three seasons, the critically acclaimed drama has become the biggest show on HBO.
Named after the motto of House Targaryen, Fire and Blood is inspired by Daenerys Targaryen and her three dragons, Drogon, Rhaegal and Viserion. To celebrate the rebirth of dragons, three different labels were created by the Game of Thrones visual effects specialists, each depicting one of Daenerys’ feared dragons. Randomly distributed amongst the cases, each case will contain all three bottles.
Beers On Tap
With a Lannister currently on the throne, it made sense to do a delicate, but piercing Golden Blonde Ale with Noble hops. Iron Throne is certainly fair in color and soft in appearance, yet it still possesses a complexity and bite to be on guard for.
In the world of Westeros, Valar Morghulis means “all men must die.” Fans of the hit HBO show chose the foreboding phrase as the name of the newest beer in the Game of Thrones® collaboration between HBO and Brewery Ommegang. As part of a Facebook poll, fan voting determined the style and name of the next beer. An Abbey Dubbel was selected and it is perfectly represented by the “two- headed” coin given to Arya Stark by Jaqen H’ghar, one of the “Faceless Men of Braavos” – legendary assassins with the ability to change their appearances at will.